The role of the Business Analyst (BA) in Agile has evolved beyond documentation and requirements gathering—today’s BAs are strategic enablers of business value. As Agile frameworks increasingly emphasize product management, change management, and quality management systems, BAs serve as the vital bridge between stakeholders, development teams, and end-users. This session will explore how BAs can expand their influence in Agile environments by ensuring alignment between business objectives and product roadmaps, guiding organizational change with adaptive processes, and reinforcing quality management through continuous improvement cycles. Attendees will walk away with practical strategies for integrating their BA skill set into product ownership, organizational change leadership, and Agile quality frameworks. Whether you're transitioning into Agile or looking to elevate your impact, this session will provide real-world insights into how Business Analysts can deliver measurable results beyond traditional requirements gathering.

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